Eshaani Jayaswal graduated from the National Institute of Fashion Technology in 2007, and was awarded “The Best Design Collection” for that year. She launched her eponymous label in September 2009.
Her creations are a confluence of traditional and contemporary designs, making them classic and timeless. Artistically stunning, her pieces cater to all young brides of modern India, through a vibrant play of colors coupled with the traditional style of embroidery and texturing through appliqué. Each design is rich in heritage, while being consistent with international trends.
Kicking off her Bollywood connection, Eshaani designed a few looks for Sonam Kapoor for the promotion of her film, Neerja, and for the trailer launch of Sonam’s film, The Zoya Factor. She has also dressed celebrities such as Taapsee Pannu, Dia Mirza, Vidya Balan, Soha Ali Khan, and Ileana D’Cruz to name a few.